Amontillado

EXT. – CARNIVAL – DUSK

On this unexpected chilly summer night, people crowd together in their shorts and sweatshirts to attend the annual carnival. The lights of the rides and the game booths are now becoming the only lights in the sky, as the sun is almost completely set. FORTUNATO stubbles towards MONTRESOR for he has drank too much. Pleased to see him, MONTRSOR chuckles to himself as he sees FORTUNATO in his tight, parti-stripped dress.

MONTRESOR

(Happy to see him, still chuckling as he says his name)

“Fortunato! So good to see you and you are looking very good today may I add! But I have to tell you, I got a pipe that passes for Amontillado but I am beginning to have some doubts.”

                                                            FORTUNATO

                                                (Slurring a few of his words, sounding surprised)

“What?! Amontillado? A pipe? Impossible! Mainly in the middle of a carnival Montresor.”

MONTRESOR places his hand on FORTUNATO’s back and begins to nudge him, attempting to keep him sturdy as they begin to walk.

            MONTRESOR

“Listen, I have my doubts and I was stupid enough to pay the full Amontillado price without consulting with you in the matter first. But he gave me a bargain that I didn’t want to miss out on. I should’ve consulted you first but I –“

            FORTUNATO

(Cuts MONTRESOR off pulling away from MONTRESOR)

 “Montresor, Amontillado!”

           

            MONTRESOR

“I have my doubts Fortunato.”

FORTUNATO

“AMONTILLADO!”

           

MONTRESOR

“I have to satisfy them though Fortunato!”

            FORTUNATO

(Stops walking and stomps his foot)

“AMONTILLADO!”

            MANTRESOR

                                                (Turns and looks at FORTUNATO)

“I’m on my way to Luchesi. If anyone has a critical turn, it’s him. He will tell me -.”

            FORTUNATO

(Cuts him off)

                                                “Luchesi can’t tell Amontillado from Sherry.”

                                                            MANTRESOR

“Yet, some fools will have it so that his taste is his taste is a match for his.”

FORTUNATO

(Gives in and gestures his hand to MONTRESOR to follow)

“Okay, Okay. Come, let’s go.”

            MANTRESOR

“Where?”

            FORTUNATO

“To your vaults.”

            MANTRESOR

(Stops following FORTUNATO)

“No Fortunato. I will not impose on your good nature. I understand you have an engagement. Luchesi –“

            FORTUNATO

                                                (Looks at MANTRESOR, turns and begins to walk again)

                                                “I have no engagement, now come.”

                                                            MANTRESOR

                                                “Again my friend, no. It is not the engagement but the

                                                severe cold with what I perceive you are afflicted. The                                                         vaults are insufferably damp. They are covered with

                                                nitre.”

FORTUNATO begins to shiver as winds begin to pick up and he is almost completely sober and his “drunk jacket” has worn off. Trying to not seem like he is affected by the cold, he wants to convince MANTRESOR to follow him.

                                                            FORTUNATO

                                               

“Either way, let’s go. The cold is nothing, Amontillado! You have been imposed upon. And as for Luchesi, he can’t distinguish Sherry from Amontillado.”

Bullying 7 Step

3. Bullying

The Communication Problem

Teenagers and young adults do not realize the consequences of their bullying or hazing actions and the effects it has both physically and mentally on the victims.  There are many different ways to victimize someone in this manner whether it’s bullying, hazing or cyber-bullying.  These actions happen in every school across the country and light needs to be shed on it.  Bullying can come in many different ways whether it’s physical or verbal, while cyber-bullying happens online.  These actions are very dangerous and lead many victims to commit obscene crimes and even suicide.  

Audience

The target audience is children and young adults from middle school through college.  

Demographics:  Our focus is an age group between 13 and 23, of students enrolled in school.  The type of education or school does not matter; this topic focuses on the irresponsibility that comes along with bullying.  

Psychographics:  This age group does not respond well to lectures or statistics.  We will need to use real-life examples and portray situations that this group can relate to in order to create an impactful point.  

Objective

The objective is to be informational along with attempting to scare the audience away from bullying.  We want to bother our audience with sad and true stories.  We want the audience to want to cry and feel guilty and through this should come the motivation to not only stop themselves from bullying, but others as well.

Strategy

We want to show how useless bullying is for children while trying to have them experience the anguish the victims go through.  We want to show a detailed decline in the victims overall personality and well-being.  We want the audience to feel the victim’s pain and know what those people are going through.

The Content

Larger males and females for all age groups will be bullying the smaller kids.  There will be true stories mixed with an interpretation of what happened.  Seeing these events unfold will give the audience a shock that it really does happen.

The Medium

The message is visual.  This idea can be used as a TV commercial or as presentations in schools.  This wouldn’t work well with just audio because the impact is not there. 

 Creative Concept:

The audience would be hit with the question “Can you take a life?”  This statement will be brought up with many images of kids who have been bullied and a video of some bullying practices.  After some tragic stories about victims who committed suicide because of being bullied the audience will be asked again “can you take a life?” 

Eddie Sommer 7 Steps

Communication Problem- students of all ages do not understand how much of a toll bullying can take on others. It can lead to depression and even suicide. Everyone has problems that no one else knows about and bullying can only make them worse while getting you nowhere.

            Audience- students- focus on students around middle school level to college. Almost all know bullying is wrong and some of its effects. Targeting younger students may be more effective at stopping bullying at older ages. Many students think bullying makes them cool, show them how dangerous it can be.

            Objective- inform with facts and true stories of victims who had much of their young lives ruined by bullying or even committed suicide. Make them view the situation from the victims point of view.

            Strategy- show how nothing is gained from bullying. The bully does not accomplish anything by putting another person down. They may seem cool when they are younger but will have trouble interacting later on in life.

            Content- a few kids are shown bullying a kid daily. The victim is shown as hurt and depressed while the bullies are proud of themselves. The victim goes home after school and begins writing a suicide note.

            Medium- the message will be delivered mostly visually. The victims emotion should say it all while the words of the bullies help deliver it. Pictures or billboards would not do this type of psa justice. Visual representation is needed for full effect.

            Concept- the concept is how someone’s idea of making fun, could be killing another. The suicide note could be shown just before the sound of a gun goes off or the step stool falls over.

Christine Urio 7 Steps

1.     Problem we’re trying to solve:  Encourage people to recycle

2.     Identify target audience:  Reach as many people as possible; recycling isn’t limited to a specific demographic but effects virtually everyone equally; therefore, the video should be diverse in the people, concepts, and location; keep the language/concept general so it can reach people of all ages and education levels.  In addition, it needs to target those who specifically do not care about the environment; therefore, it should concentrate on reaching people who have this mindset, which would fall into demographics of the uneducated, and elderly, because environmentalism is a fairly modern issue.

3.     Objective:  We want to encourage people to recycle because we want to preserve/save the earth and make a positive impact

4.     Strategy:  Use both emotion and reasonà tap into people’s fear to show them what could happen if we keep being as wasteful as we are and do not start recycling.  Demonstrate how people can be happy and feel satisfied with themselves knowing they are contributing assistance to a larger and pressing issue at hand.  Statistics should also be available to the audience so they can have a numerical visual of the impact this could have on the environment and show the outcome of how the numbers could drop once recycling begins, portraying a reasonable argument.

5.     Content:  To make this video a reality, we would need outdoor locations such as parks and dumps/landfills.  We would also need people of all ages, races, and gender.

6.     Medium:  Video

7.     Create the concept:

®   Serious takeà Show landfills piled with waste; garbage in the ocean, on the side of the street, littered throughout the woods; have a deep, serious voice narrating; a before and after shot of how much waste would be reduced in a landfill if people started recycling to portray the effect it can have;

®   Positive takeà Show people smiling, happy to be recycling; a family recycling bottles at a store; an athlete using a reusable water bottle; using regular dishes during dinner instead of paper plates; have an uplifting, positive voice narrating; use lots of light, bright, sunny, outdoor spaces to highlight the beauty of nature; incorporate a lot of earthy tones, blue, green, browns

Franco's 7 Step

Franco Scarcello

7-Step: Anti Smoking

The Communication Problem: There are many people who smoke, or who are planning on smoking, that do not realize the dangers of smoking. Despite many ad campaigns and school programs, the message that smoking is harmful is not sticking.

The Target Audience: The target audiences for this particular PSA Campaign are: 1) Pregnant Women – Those who are pregnant or planning to become pregnant. 2) Preteens – Those who are transitioning into becoming teens, when many habits begin. 3) College Students – Those who are at any point in their college careers. 4) Adult Addicts – Those who are adults who have begun smoking or have been smoking their whole lives.

The Objective: The objective of this PSA Campaign is to inform those who smoke about the effects smoking has on their particular lives. It is not motivational, because that tends to lead to mixed messages, but is instead intended to change the minds of those targeted entirely.

The Strategy: The strategy that will be utilized is shock and guilt. The effects demonstrated in these PSAs will shock our target audiences. They will feel guilty for smoking and/or thinking about smoking and will use that as motivation to stop.

The Content: 4 different individuals (who have had smoking affect their lives) representing each of our target audiences will be interviewed.

The Medium: The message we will be communicating will be equal parts visual and aural. The PSAs will feature content that can be easily used for both television and radio.

The Concept: There will be 5 PSA’s: One for each individual and a final PSA featuring all 4 of them. Although each will have its own concept, all 5 will have the basic health effects thrown in at some point. Pregnant Women – This PSA will focus on the effects of smoking on unborn children. Preteens - This PSA will focus on smoking being bad and preteens losing their friends. College Students – This PSA will focus on the money wasted on smoking and the health effects causing smokers to drop out of college. Adult Addicts – This PSA will focus on losing families and early termination. Collective – This will be a PSA on smoking ‘s harmful effects in general.

7 Step Method - New Car

Vincent Yodice

7 step method

1.     Persuade people to buy the new Ford F-150

2.     Target audience: adults, rural areas, education level is high school and further education, income level average to middle class

2a. pitch this car to a big audience, simplify message

3. common denominator is demographics such as age, living style, career (for ex. Contractors who need towing vehicles such as flat bed trucks, farmers, carpenters) Mentality of the customer is of a working class mindset. Middle class citizens.

4.     Objective is to share the capabilities of the new truck

5.     Media outlet used will be commericals on TV such channels include the discovery channel, history channel, ESPN, national geographic, HGTV, and major outlets such as ABC, NBC, CBS, FOX.

6.     Strategy will be to inform customers of new features. The strategy will also be to portray a person that the target audience can relate to working in the same field as them.

7.     Create the message

Concept: The affordable truck for the blue collar working class

EXT. Open country road. Sunny. No clouds

         (F-150 driving down road towing contractor supplies)

                                             Driver

                           “GPS, take me to Jones warehouse”

                                             GPS

                           “ Routing to Jones warehouse, 3500 West Road”

EXT. Mountains. Sunny. No clouds

         (F-150 climbing mountains with supplies on the back)

EXT. Jones warehouse

         ( Driver arrives and lowers the truck flat-bed with voice command)

                                             Driver

                           “Lower Flat-bed”

EXT. Jones warehouse

         (Driver unloads supplies easily and efficiently, then raising the flat-bed back up with voice command)

                                             Driver

                           “Raise flat-bed”

EXT. Jones warehouse

         (Driver shuts F-150 off using a button on his key ring from outside the car)

Narrator continues to list the new features of the car which include improved power steering, towing capabilities, horsepower, voice command control, GPS system. Price and monthly payments are also narrated.

        

assignment

EXT- Carnival- Dusk

 

The carnival’s lights are illuminating the faces of the people roaming around the attractions.  Boys and girls are racing one another to get in lines for the Ferris wheel towering over the crowd. The mood is joyful as smiles and laughs are seen and heard throughout the people.  Amidst the groups of people walking around together, FORTUNATO is seen wandering the carnival by himself.  He seems to be drunk by the way he stumbles with every step.  Watching like a hawk from a distance is MONTRESOR.                He seems to be studying FORTUNATO’s every step, like a vulture stalking its prey. Montresor begins a slow and ominous walk towards FORTUNATO.

 

MONTRESOR

 

Hey Fortunato, looks like you’re struggling a little bit over. Have a bit too much to drink?

 

FORTUNATO

(drunk, slurring)

 

Hey there buddy! Oh I’m alright just enjoying the wine they got here. Ain’t too bad, nothing special though.

 

MONTRESOR takes the glass of wine out of FORTUNATO’s hand and begins to whisk it around in the cup and smells it. He stares at FORTUNATO with an almost hateful glare; FORTUNATO is too drunk to notice the malicious stare and he begins to aimlessly stare around the carnival.

 

 

MONTRESOR

 

Ain’t too bad? This crap is pretty awful. I’ll tell you what, Luchesi let me know earlier today that he just got in a pipe of Amontillado, he said-

 

FORTUNATO

(interrupting)

 

Amontillado?! AHAHAHA? Luchesi?! AHAHAH

 

FORTUNATO begins obnoxiously hurling over in laughter, making a fool out of himself.  He continues his spectacle for around 15 seconds, throughout the last 10 seconds the camera remains on MONTRESOR who stares coldly at FORTUNATO the whole time.

 

FORTUNATO

 

That idiot can’t tell Amontillado from Sherry!

 

MONTRESOR

 

 Well I guess I’ll just have to go to Luchesi and buy it myself.  You’re loss.

 

 

MONTRESOR begins to walk away from FORTUNATO.

 

FORTUNATO

 

Montresor, wait! Uh.. I mean I might as well come with you, just in case if Luchesi isn’t wrong for once.

 

With his back still turned to FORTUNATO, a smirk begins to widen across his face.  A medium shot shows FORTUNATO behind MONTRESOR with MONTRESOR’S back still turns to him. MONTRESOR quickly makes eye contact with the camera with smirk still on his face.  He turns to FORTUNATO.

 

Montresor

 

Great. I could use some company.