1.
Problem we’re
trying to solve: Encourage people to recycle
2.
Identify target
audience: Reach as many people as possible; recycling isn’t limited to a
specific demographic but effects virtually everyone equally; therefore, the
video should be diverse in the people, concepts, and location; keep the
language/concept general so it can reach people of all ages and education
levels. In addition, it needs to target those who specifically do not
care about the environment; therefore, it should concentrate on reaching people
who have this mindset, which would fall into demographics of the uneducated,
and elderly, because environmentalism is a fairly modern issue.
3.
Objective:
We want to encourage people to recycle because we want to preserve/save the
earth and make a positive impact
4.
Strategy:
Use both emotion and reasonà tap into people’s fear to show them what could happen if we
keep being as wasteful as we are and do not start recycling. Demonstrate how people can be happy and feel
satisfied with themselves knowing they are contributing assistance to a larger
and pressing issue at hand. Statistics should also be available to the
audience so they can have a numerical visual of the impact this could have on
the environment and show the outcome of how the numbers could drop once
recycling begins, portraying a reasonable argument.
5.
Content: To
make this video a reality, we would need outdoor locations such as parks and
dumps/landfills. We would also need
people of all ages, races, and gender.
6.
Medium: Video
7.
Create the
concept:
® Serious takeà Show landfills piled with
waste; garbage in the ocean, on the side of the street, littered throughout the
woods; have a deep, serious voice narrating; a before and after shot of how
much waste would be reduced in a landfill if people started recycling to
portray the effect it can have;
® Positive takeà Show people smiling, happy to
be recycling; a family recycling bottles at a store; an athlete using a
reusable water bottle; using regular dishes during dinner instead of paper
plates; have an uplifting, positive voice narrating; use lots of light, bright,
sunny, outdoor spaces to highlight the beauty of nature; incorporate a lot of
earthy tones, blue, green, browns
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