Vincent Yodice
7 step method
1.
Persuade people to buy the new Ford F-150
2.
Target audience: adults, rural areas, education
level is high school and further education, income level average to middle class
2a. pitch this car to a big
audience, simplify message
3. common denominator is
demographics such as age, living style, career (for ex. Contractors who need
towing vehicles such as flat bed trucks, farmers, carpenters) Mentality of the
customer is of a working class mindset. Middle class citizens.
4.
Objective is to share the capabilities of the
new truck
5.
Media outlet used will be commericals on TV such
channels include the discovery channel, history channel, ESPN, national
geographic, HGTV, and major outlets such as ABC, NBC, CBS, FOX.
6.
Strategy will be to inform customers of new features. The strategy will also be to portray a person that the target audience can relate to working in the same field as them.
7.
Create the message
Concept: The affordable truck for the blue collar working class
EXT. Open country road. Sunny. No clouds
(F-150 driving down road
towing contractor supplies)
Driver
“GPS,
take me to Jones warehouse”
GPS
“ Routing
to Jones warehouse, 3500 West Road”
EXT. Mountains. Sunny. No clouds
(F-150 climbing mountains
with supplies on the back)
EXT. Jones warehouse
( Driver arrives and lowers
the truck flat-bed with voice command)
Driver
“Lower
Flat-bed”
EXT. Jones warehouse
(Driver unloads supplies
easily and efficiently, then raising the flat-bed back up with voice command)
Driver
“Raise
flat-bed”
EXT. Jones warehouse
(Driver shuts F-150 off
using a button on his key ring from outside the car)
Narrator
continues to list the new features of the car which include improved power
steering, towing capabilities, horsepower, voice command control, GPS system.
Price and monthly payments are also narrated.
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