Bullying 7 Steps

Seven Step Method

Hazing

1.     Define the Communication Problem:

a.     College kids or incoming college students want to be accepted by others and are willing to do almost anything to do so not realize that they can be bullied, even at their age.

2.     Define the target audience:

a.     Boys and girls who are either entering college or in the first years of college. At that age, people do not usually look at hazing or being treated poorly as bullying sometimes, mostly when they will do mostly anything to fit in.

3.     Define the Objective:

a.     The objective is to have people realize that it may not seem like you are being bullied at the time, but sometimes throughout the process of hazing there are many times that people lookover things because they don’t see it as a form of bullying since they are willing to do anything to get in. Make it known that bullying doesn’t have an age limit.

4.     Define the Strategy:

a.     Use real life examples of things that have been done during hazing so that it doesn’t seem unrealistic or have people saying, “that’s not what happens” or “that would never.”

5.     Define the Content:

a.     The content of the PSA is that hazing is a form of bullying that has been overlooked until recently. The PSA will show that at no matter what age, what sex or where you are, bullying exists in many forms.

6.     Define the Appropriate Medium:

a.     Commercial

7.     Create the Concept:

a.     Group of males that are all wearing their Greek letters on their shirts. They are making another male steal something or do something that they are unwilling to do. As they are doing those acts, the people are screaming words that downgrade him or make him feel lessen. The audience can tell that he doesn’t want to do it and knows that it’s bad but doesn’t want to loose out on the chance of being in the frat. Then at the end, it says “What they are making you do, says a lot about how much they care about you. The bullies on the playground are now in sororities and frats in college - don’t stand for it.”

b.     A girl is standing in a bathing suit in front of the group of the sorority girls. As she stands there, they are circling everything that is wrong with her body and all of her flaws with a permanent marker. The girls are all giggling and laughing telling her all of the flaws that she has and that she isn’t good enough to be part of one of the “sisters.” The commercial will end with “Do you really want to be part of a ‘family’ like that? The bullies on the playground are now in sororities and frats in college – don’t stand for it.”